CAP Barbell, Inc. has been a leading distributor and provider of fitness equipment for over 25 years. As CAP’s agency of record since 2008, Annivate has provided complete brand management including company and brand-line identity, trade-show displays and signage, promotional marketing collateral, printed and digital catalogs, product photography and editing, package design, digital web asset creation, and all social and digital marketing.
CAP currently has eight active brands and is represented in major retailers across North America. Annivate is responsible for managing and maintaining brand standards as well as packaging for online and retail stores for each of these fitness lines.
