TONE Fitness is a women’s exclusive line of athletic and fitness equipment and is a subsidiary of CAP Barbell. We provide complete brand management for TONE including company identity, product photography, package design, and promotional collateral.
Part of our services to TONE include packaging redesigns to keep the brand fresh and to appeal to the end buyer in various retail locations. We completely redesign the overall brand look of TONE about once per year and are responsible for maintaining brand standards while keeping the soul of this line on-brand.
