Essenchills is a health conscious brand of natural, fruit-flavored popsicles marketed to children. They offer reduced calorie, natural fruit popsicles fortified with vitamin supplements.
Annivate created the brand identity, including the name, tagline and logo as well as the packaging and supporting graphics to position this new company as a fun and healthy brand amid a crowded marketplace. We were mindful of the interests of this younger audience and developed a series of playful fruit characters to give life to the brand’s mission.
